Bellwether Media was founded by John Martin as Bellwether Media, Inc., in 2005 as a privately held publishing firm. Bellwether Media's headquarters is nestled in the lakes area of Minneapolis, Minnesota.
The mission of Bellwether is to improve literacy around the world. Toward this end, the company publishes engaging and accessible reading materials for beginning and struggling readers. Its products, published under the Blastoff! Readers and Torque Books brands, can now be found in most libraries throughout the United States. The company also has a significant international presence including Canada, South Africa, and the far East.
During the initial stages of its development, Bellwether devoted its resources to developing a core set of titles for beginning readers. The result was Blastoff! Readers aimed squarely at early readers in kindergarten through third grade. Industry journals have consistently praised the products for presenting complicated information in an accessible way. They also recognize the series for its bold, bright graphics and high-quality photography. Recently Bellwether followed up with Torque Books for struggling readers in grades three through nine. Torque combines high-interest subject matter with engaging prose to captivate and educate reluctant readers. Initial results suggest that Torque will even surpass the success of Blastoff! during its introduction. Many new projects are currently underway to support Bellwether's growth and to support the goal of improving literacy. Bellwether has evolved quickly from a small startup to become one of the nation's leading publishers of quality-bound literacy materials.